Many thanks to all who participated in the #TuneIn2GBM hashtag fundraiser on Twitter during Brain Cancer Awareness Month in May! Your support not only raised awareness about deadly brain cancers like glioblastoma (GBM), but also $10,000 in fundraising dollars from Novocure to help The Chris Elliott Fund to fight back.
The Tune-In to GBM campaign was a public call to action to “Tune-In” during National Brain Cancer Awareness Month. Each tweet using the #TuneIn2GBM hashtag raised a Novocure donation of $5 per tweet (per organization) for the Musella Foundation, the Chris Elliott Fund and CancerCare.
Tune-In to GBM was an opportunity for the larger brain cancer community to get involved and give back to those fighting the disease. In just one month, the campaign secured 2,587 tweets with the hashtag #TuneIn2GBM, and more than 700 Twitter members took part in the conversations. Patients, their families, celebrities, journalists and many more lent their voices to the campaign – all together reaching 416,931 followers on Twitter with important messages of hope and support.
The Chris Elliott Fund is pleased to have had the opportunity to partner with Novocure and other non-profit organizations dedicated to supporting brain cancer patients and their families. Our sincere appreciation to all who participated, and to Novocure for helping us to raise both funding and awareness for those fighting brain cancer.